October 22, 2021

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How did Atlanta turn out to be a prime breeding floor for billion-dollar startups within the Southeast? – TechCrunch

Over the previous 5 years, the Southeastern area, led by Atlanta, has gone from being “among the finest saved secrets and techniques” in tech, to a vibrant ecosystem teeming with a herd of the billion greenback tech companies which are referred to within the funding world as “unicorns” (due to their supposed rarity).

In these 5 years enterprise capital investments surged to $2.1 billion within the area, with $1 billion invested within the final yr alone, in accordance with Lisa Calhoun, a accomplice with the Atlanta primarily based funding agency, Valor Ventures.

It’s indicative of the entrepreneurial expertise coming from the community of personal and public faculties throughout the area like Georgia Tech, the College of Alabama, Auburn, the College of Georgia, Vanderbilt, Emory, and the traditionally black schools and universities like Morehouse, Spelman, and Xavier. And it’s additionally an indication of a reinvestment in native entrepreneurship — a decades-long marketing campaign to show Atlanta into the middle of a hub-and-spoke community of startup cities that spans Miami to Atlanta, with stops in Birmingham, Nashville, New Orleans,

“Atlanta is what a subsequent era, world, post-Silicon Valley tech hub seems to be like. Our demographics are ten years forward of the U.S.’s transformation right into a majority minority society,” wrote Calhoun in an e mail. “With over 40% of the U.S. inhabitants within the Southeast, the best density of founders and executives of colour, rafts of tech firms like AirBnB finding right here, and our personal legacy of prime tech and expertise, Atlanta units the tone for what’s subsequent. We’ve got the rising, various inhabitants base all robust founders must scale.”

There’s nonetheless a variety of work to be finished for the area to ascertain itself as one of many subsequent engines of financial return for the enterprise capital and funding enterprise, although.

“The Southeast is 24% of the US GDP, however solely accounts for 7% of the enterprise funding,” famous Blake Patton, the founder and common accomplice of the Atlanta-based funding agency, Tech Sq. Ventures. “With the latest momentum within the area, that’s altering and traders are taking discover and backing native managers who in flip are investing the area’s greatest and brightest entrepreneurs.”

The Web growth and bust in Atlanta

Within the years after the 1996 Olympics, Atlanta was a high-flying contender for the title of one of many subsequent massive startup hubs in america.

The Olympics had put the town on the world’s stage, and seeing the wave of exercise, pleasure, and funding that got here with the arrival of web firms like Virginia’s America On-line, Atlanta’s metropolis council and mayor have been making a push for the town to turn out to be a telecom and startup hub within the early days of the primary Web growth.

“One thing occurred within the mid-90s pushed by the Olympics the place Atlanta hit the map worldwide. It wasn’t simply that we have been a provide and logistics hub. Within the late 90s because the dot-com growth actually advanced, issues occurred underground that aren’t as clear as they need to be. Atlanta Gasoline Mild had the biggest darkish fiber ring within the nation surrounding Atlanta. That was constructed solely with the olympics in thoughts. We had Georgia Tech engaged on the subsequent era of aerospace, and so they added pc engineering,” stated Christy Brown, the founding father of the Atlanta primarily based non-profit Launchpad2X and a serial entrepreneur and government with deep ties to the Atlanta ecosystem.  

Atlanta additionally had its justifiable share of early successes — excessive flying telecom and networking firms that have been crucial to the evolution of the primary dot com period whose later years have been both mired in scandal or who have been acquired by a lot bigger entities. These are firms like MCI Worldcom and Airtouch Mobile, which was devoured up by Singular Wi-fi and would finally turn out to be a part of a restructured AT&T.

“There have been every kind of tech issues taking place within the metropolis. Loads of these founders have been getting enterprise on paper which advanced into the dot-bomb,” stated Brown. “All of this was taking place mid to late nineties, when the dot-bomb occurred there was a variety of failure within the Atlanta space.”

The implosion of early web firms that got here with the bursting of the dot-com bubble in 2000 reverberated by Atlanta’s tech ecosystem, erasing the early good points that firms made and setting the stage for a decade-long interval of reconstruction punctuated by a number of successes from holdouts that managed to make their approach by the wreckage.


Picture Credit: TechCrunch

By way of the lean years

A type of firms was MailChimp. Launched in 2001, within the early aftermath of the bursting of the tech bubble, the privately held e mail advertising startup was considered one of a lot of initiatives at Ben Chestnut’s and Dan Kurzius’ internet improvement agency.

The 2 males met at Cox Interactive Media to work on an early MP3 product. When that fizzled each males finally misplaced their jobs and went into enterprise collectively. They constructed MailChimp off of income, bootstrapping the enterprise with out enterprise capital in a mannequin that many different tech founders within the space would search to copy.

A couple of years later, in 2003, one other entrepreneur named John Marshall started putting in web hotspots at hospitality companies, finally increasing his Wandering WiFi service to incorporate monitoring and managing other forms of community infrastructure. This foray into startup land would finally create one other massive Atlanta tech exit in AirWatch.

For the primary six years MailChimp remained a facet hustle, a product that the 2 co-founders continued to work on, however didn’t commit themselves to full time. It wasn’t till 2007, when the service hit 10,000 customers, that the corporate grew to become the full-time job for each founders.

Their once-scrappy startup turned them into billionaires. A 2018 Forbes profile put the corporate’s valuation at $4.2 billion on roughly $600 million in income.

If there was a beginning gun for the Atlanta tech renaissance, it is likely to be 2006, a number of years earlier than the worldwide monetary disaster and a time when the broader tech trade was discovering itself a much less financially precarious prospect for traders. Web Safety Methods, an Atlanta space dot-com darling that held an preliminary public providing within the late 90s bought to IBM for $1.3 billion that yr.

Tom Noonan and Chris Klaus, the co-founders at Web Safety Methods, had an equally lengthy highway. What had began out as an organization constructed when Klaus lived above Noonan’s storage in Atlanta within the mid-90s, morphed into an organization pulling in $400 million in annual income earlier than its acquisition by IBM.

As capital began flowing into Atlanta and the town regained a few of its footing within the tech world, founders who had exited their firms started to reinvest cash regionally. And the town moved to create extra occasions to foster entrepreneurship. 2006 noticed the launch of Enterprise Atlanta, a convention designed to showcase early expertise and startups coming from the area that served as a launchpad for a number of entrepreneurs that will form the way forward for the town’s expertise trade.

Picture Credit: TechCrunch

Setting a brand new scene

If 2006 was an enormous yr for exits in Atlanta, it additionally proved to be the yr that opened the floodgates on new entrepreneurial exercise, which might give rise over the subsequent decade to what’s now a thriving startup scene, pumping out a report variety of billion greenback tech companies.

It was the yr that David Cummings and Adam Blitzer based Pardot, a advertising and gross sales automation software program developer that grew shortly and attracted the eye of massive trade gamers like ExactTarget. It was additionally the yr that Manhattan Associates government Alan Dabbiere joined Marshall and Wandering WiFi grew to become AirWatch, an organization offering administration and safety tech for cellular enterprise networks.

Over the subsequent few years MailChimp would turn out to be extra lively; Cloud Sherpas, based by the entrepreneurs Michael Cohn and Sean O’Brien (who at the moment are founders of the funding agency Overline Ventures) would launch and so would firms just like the video streaming tech developer, ClearLeap (purchased by IBM in 2015 and valued at over $110 million); the safety firm Damballa would launch (later acquired by Atlanta neighbor Core Safety); and the service powering most of the main banks buyer rewards applications, Cardlytics (now buying and selling on the Nasdaq with a $4 billion market cap).

Buoyed by these rising tech firms, different entrepreneurs would be a part of the fray, with Kabbage (acquired for $850 million), Calendly (a $3 billion enterprise as of this yr) and the voice identification expertise developer Pindrop (which raised $90 million again in 2018) rising onto the scene at across the similar time.

These firms set the desk for what would turn out to be a buffet of startups targeted totally on funds and monetary providers, cloud-based enterprise options, and web safety. Gone have been the {hardware} heavy telecom firms and networking firms like Scientific Atlanta, whose enterprise is in comparison with Hewlett Packard for having introduced a excessive tech trade to the town within the Nineteen Fifties — very similar to HP did in Silicon Valley.

In the meantime, a brand new era of investor was shifting into the Atlanta orbit, presaged by the 2006 launch of BIP Capital — an occasion that additionally proved significant for the town’s budding entrepreneurs.

Staking claims for Atlanta’s future

The rising tide of entrepreneurs popping out of Atlanta additionally served to revitalize the town’s moribund funding neighborhood. Hit onerous by the bursting of the dot-com bubble, the Atlanta-area corporations that managed to outlive the crash started to look to later stage companies and outdoors of the Atlanta tech ecosystem for startups to again, in accordance with knowledge from CrunchBase and several other interviews with traders and founders.

Noro-Moseley Companions, for example, is by far essentially the most lively investor hailing from Atlanta. Over it’s lengthy historical past the agency has finished over 123 offers in accordance with Crunchbase, however within the final 5 years, knowledge signifies solely 4 funding from the agency have been made into Atlanta-based firms.

Against this, the arrivistes at BIP have been deploying capital and elevating successively bigger funds since they first got here to city. During the last 5 years the agency has invested in not less than 15 Atlanta-area offers, and now, below the moniker of Panoramic Ventures, the agency is focusing on a $300 million early stage fund to take a position throughout the southeast and midwest.

“Historically, entry to capital was difficult for founders in Atlanta and the Southeast. Prior to now, it was thought-about an obstacle for a tech enterprise to be primarily based exterior of the standard innovation hubs [in] Silicon Valley or the Northeast as a result of it was harder to safe funding capital. This was as a result of the massive funds have been situated contained in the hubs and had loads of alternatives proper on their doorsteps for funding,” wrote Mark Buffington, the co-founder and chief government of BIP Capital, in an e mail to TechCrunch. “Whereas the standard hubs are nonetheless key when it comes to mixture capital, the requirement for startups to even be contained in the hubs has modified. More and more, enterprise funds are finding themselves in different areas of the nation the place innovation is going on. On the similar time, the quantity of capital accessible from native and regional traders is rising, largely as a result of inflow of {dollars} into the non-public markets.”

One other member of the brand new faculty of traders that’s altering Atlanta’s funding scene is Patton; whose work with Tech Sq. Ventures and Have interaction, the company enterprise capital funding agency and startup initiative harnessing the ability of a lot of the largest firms in Atlanta, additionally galvanized entrepreneurship and the newfound curiosity in startup tech firms.

“The latest momentum within the area is pushed by elevated connectivity throughout the innovation ecosystem and a crucial mass of entrepreneurs and expertise popping out of the area’s many profitable startups. With companies targeted on digital transformation and innovation, all massive firms should a level turn out to be tech firms and that drives connectivity as expertise strikes throughout each startups and tech firms,” Patton stated. “Maybe our best energy is our variety and being residence to 4 main HBCUs, and I hope within the subsequent 5 years the Southeast will emerge as a pacesetter in producing profitable startups based by various entrepreneurs and constructed with various groups. It’s not only a ethical crucial – with half the nation’s black inhabitants, the Southeast should reach participating under-served entrepreneurs to steer – and you’ll’t deal with variety nationally with out tackling it within the Southeast.”

Nonetheless, different components have been wanted for the resurgence of startup exercise within the metropolis. These can be co-workings areas like David Cummings’ launch of the Atlanta Tech Village in 2012; the persevering with relevance of the Atlanta Tech Growth Middle; the Enterprise Atlanta convention and the co-working house round Hypepotamus — which stays the go-to publication for Southern startup exercise.

Each entrepreneur and investor talked about Cummings’ choice to reinvest within the metropolis and launch the Tech Village close to Atlanta’s tony suburb of Buckhead as one of many greatest sparks for the town’s renewed entrepreneurial fervor. Quickly after Cummings bought Pardot he and David Lightburn established Atlanta Tech Village as a co-working spot for entrepreneurs. It attracted a lot of new startup founders whose companies would turn out to be the subsequent wave of massive startups. “When David Cummings bought Pardot he needed a spot for entrepreneurs to have neighborhood,” stated one longtime participant within the Atlanta tech neighborhood. “They’d do these startup chow down lunches and actually assist entrepreneurs constructing companies.”

And simply as key was the longtime hub for Georgia Tech-affiliated startups, the Atlanta Tech Growth Middle, the entrepreneurs and traders famous. Enterprise Atlanta had a task to play as effectively, bringing traders from each nook of the nation to the town to showcase prime expertise. Along with CreateX, and the Enterprise Atlanta program, the 4 initiatives and workspaces for early stage entrepreneurs planted a lot of seeds that will quickly blossom into firms like PartPic, Greenlight Monetary (which is now value $2.3 billion), Kabbage, FullStory and Pindrop.

Picture Credit: TechCrunch

A haven for various founders and traders

Throughout these early days of the Atlanta startup ecosystem, there was one spot extra welcoming than most for various and women-led founders — the co-working house and workplaces for Hypepotamus.

Serial entrepreneur Monique Mills was there. So was Jewel Burks Solomon, who bought her firm, PartPic, to Amazon in 2016 and is now the Head of Google for Startups within the U.S.

“My first workplace was at Hypepotamus as a result of they supplied free house,” Burks Solomon recalled. “And on the time I didn’t have a lot cash. Then once I raised some cash the subsequent main one was at ATDC — the state of Georgia’s incubator. They supplied backed house and so they had an entrepreneur in residence and so they had an entire program to assist Atlanta-based startups with some form of expertise.”

It was the Hypepotamus house, and subsequent venues like Alternative Hub and The Gathering Spot that catalyzed the Black entrepreneurial neighborhood in Atlanta, in accordance with a number of founders and traders.

And if the Hypepotamus house, carved out by Nationwide Builder Provide, was one of many catalysts, then the angel investor, Mike Ross, was the opposite.

“Mike has funded many profitable Black-led startups within the Atlanta ecosystem and we wouldn’t be the place we’re right this moment with out him,” entrepreneur Candace Mitchell Harris instructed UrbanGeekz in a latest profile. “When many have confronted the run round of false guarantees or flat out rejections, Mike confidently put his cash in and pushed our founders additional.”

Ross, a Morehouse School alumnus, who made his wealth as a advisor within the building and contracting trade has backed Black founders and traders together with: Luma, Partpic, Monsieur, Axis Replay, Myavana, TechSquare Labs, Alternative Hub, and The Gathering Spot.

Traders like Paul Decide and entrepreneurs like Joey Womack, Barry Givens, and Mitchell Harris, all benefited from Ross’ funding largesse.

“Mike was the catalyst for our firm’s success as our very first angel investor,” says Mitchell Harris, co-founder and CEO of magnificence tech startup Myavana, instructed UrbanGeekz. “I nonetheless bear in mind assembly him for the primary time on the Black Founders Convention in June 2012, inquisitive and desperate to get behind the motion that was starting in Atlanta within the tech startup scene.”

And Ross blazed a path for different traders just like the Fearless Fund, a bunch of girls traders led by Arian Simone, Ayanna Parsons, and Keshia Knight Pulliam, who launched their first fund in 2019, and Collab Capital, which launched final yr (and is led by Burks Solomon, Justin Dawkins, and Barry Givens) — near a decade after Ross first started investing.

“Proper now ladies of colour are essentially the most based however the least funded entrepreneurs,” Simone stated. “Atlanta is a mecca of black entrepreneurship for us to have a enterprise capital and tech presence right here.. I’ll cost the town of Atlanta and the state of Georgia and the banks that they should again what we’re doing right here.. It’s wanted.”

Not solely is it wanted, however it’s working. Of the 36 enterprise capital corporations recognized as a part of TechCrunch’s analysis as having a deal with early stage investments within the Atlanta space, 41% met a number of of the next standards: identification as having a variety focus throughout investments, identification as having a various fund administration staff, or each, in accordance with knowledge from Crunchbase.

And thru a pattern measurement of 158 startups spanning Pre-Seed, Seed, or Collection A within the Atlanta space, which have been included in TechCrunch’s analysis, 48% met a number of of the next standards: identification as having a sex-diverse founding staff, identification has having a racially-diverse founding staff, or each. In lots of situations, founding groups didn’t self establish, so the variety of various founders could also be larger than at present documented primarily based on publicly accessible knowledge.

As UrbanGeekz famous, about 25% of the workers in Atlanta’s tech trade are black. In San Francisco, in contrast, that determine is 6%.

“Ten years in the past [the Black tech startup ecosystem] was simply beginning out,” Ross instructed UrbanGeekz. “Now Atlanta is among the prime tech hubs within the nation and the ecosystem might be one of the vital various.”

Wanting forward

“I’m actually enthusiastic about what’s taking place now. It’s far more various when it comes to the folks that have the power to deploy capital. I’m optimistic about what’s to come back within the tech house,” stated Burks Solomon.

She’s not alone. New corporations like Cohn and O’Brien’s Overline Ventures, Panoramic, and Outlander Labs, the agency launched by the previous Los Angeles traders Paige and Leura Craig are all indicators of traders’ long-term perception within the well being of the Atlanta startup ecosystem.

“We predict that the Southeast and particularly Atlanta has the chance to turn out to be a key hub for tech startups within the subsequent 5 years. It feels rather a lot like Los Angeles 5 years in the past. The expertise is right here however traditionally the problem has been lack of mentorship, early stage capital, and the later stage capital as they develop and scale,” wrote Outlander co-founder Leura Craig, in an e mail. “Nonetheless that’s all altering given the truth that so many traders at the moment are shifting to all components of the nation and are open to investing in areas that they by no means invested in earlier than. Covid dramatically accelerated the flight from California and New York and the Southeast’s tech scene goes to be an enormous winner on account of this migration. ”

Main tech firms are additionally displaying their religion in Atlanta’s startup scene by vital investments into the ecosystem. Most just lately, Apple has dedicated almost $100 million to new initiatives together with the Propel Middle, a $25 million bid designed to encourage variety and entrepreneurship at a web site to be constructed close to Atlanta’s Traditionally Black Faculties and Universities.

It’s going to be each a digital platform and a bodily campus within the Atlanta College Middle.

College students will be capable to observe totally different academic tracks targeted on synthetic intelligence, agricultural applied sciences, social justice, leisure, app improvement, augmented actuality, design and inventive arts and entrepreneurship. This isn’t only a financial funding for Apple, as staff will assist develop curricula and supply mentorship as effectively. There will likely be internship alternatives for college kids.

Apple isn’t the one massive tech firm to decide to Atlanta’s thriving tech neighborhood. Fb is constructing out a large, multi-billion greenback extension to knowledge middle services close to the town, and Google dedicated that the Atlanta space would obtain some fo the deliberate $9 billion funding in job progress throughout the U.S.

The present progress that Atlanta’s startup scene is experiencing can function a mannequin for different city areas on the rise. The recipe appears to be a robust technical faculty, an funding in collaborative startup assets, a community of prepared traders to reinvest in the area people, the assist of metropolis authorities by non-profit and promotional actions, and at last an embrace of the various historical past of the town itself. There’s no must remake Silicon Valley, however the instruments of Silicon Valley can be utilized to make burgeoning tech communities higher.

With reporting help from TechCrunch analyst Kathleen Hamrick. 

Some rising stars of the brand new Atlanta ecosystem



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